Newsletter
Created by Orckestra
Newsletter User Guide
- Introduction
- Managing Mailing Lists and Newsletters
- Sending Newsletters
- Viewing Statistics
- Using Subscription Forms on Website
- Test Your Knowledge
Viewing Statistics
The Statistics functionality in the Newsletter add-on allows you to monitor trends in your newsletter campaigns analyzing them in various aspects such as the number of recipients who have received your newsletter, the number of recipients who have opened it, or what links the recipients have clicked in the newsletter.
To view the statistics:
- Right-click the newsletter you want to view statistics for and click Statistics in the context menu.
Figure 32: Statistics
The Statistics command is disabled in the context menu if a newsletter has not been sent yet.
In the right pane, on the Statistics tab, you can see the newsletter’s and members’ summary information.
Statistics | |
Aspect | Description |
Sent / Open | How many members the newsletter has been sent to and how many members have opened the HTML or clicked links to the site |
Links | What links have been clicked and how many times in total |
Domains by active users | The most active e-mail domains by the number of active users |
Domains by links | The most active e-mail domains by the number of link clicks |
Unsubscribe link clicks by members | A list of email addresses of the members who have clicked the Unsubscribe link in the newsletter |
Member activity | Email addresses of people whom the newsletter has been sent to with indication of whether a person has opened the HTML mail and the number of point the person has gain. Each point is added if a member opens a newsletter or clicks a link in it. |